Australia's Seafood Frontier

Eyre Peninsula's fine seafood

Seafood guide and brand development

Following the creation of the logo, elevenacross was engaged to a develop a dynamic marketing brand for “Eyre Peninsula – Australia’s seafood frontier”.

elevenacross evolved the brand into the entity it is today. Working with stakeholders and the Board, we created a range of material including stationery, prospectus, a user guide targeted to the food industry and a retail user guide. It was paramount to reflect the region’s premium seafood and environmental landscape in order to achieve the Board’s goals in both sales of product and brand positioning. Stunning photography (Randy Larcombe), professional copywriting, cohesive, consistent design and environmental, high quality printing all contributed to a successful design solution.

Brand Eyre Peninsula has exceeded economic targets; in both sales and product positioning on the white tablecloths of the world’s best restaurants. Stacey Fallon (EP Food Development Officer in 2015) believes the work undertaken by elevenacross was instrumental to this success.

elevenacross has also developed business brands for some of Australia’s leading seafood companies (Natural Oysters, Pristine Oysters and Mori Seafood), incorporating the Eyre Peninsula regional brand values to successfully link the business brand to the umbrella regional brand.

Click on the images to see the Seafood User Guide and the Seafood Flavour Wheel or contact us if you would like a printed copy.